JOCO

Why we exist

Born out of personal protest

In 2008 the Joco brand was born out of personal protest to a mounting threat of plastic and single use waste. An issue created by the obsession with cheap convenience that has led to a plastic world with a disposable culture.

Our Vision

Refuse all plastic.
Stop disposable waste.

We believed it was possible to experience life’s luxuries without conceding taste, smart design or the natural environment. We set out to create fine looking, forward-thinking and covetable reusable vessels that fight plastic and single use waste. We like to call them hardworking.

Empowering change

Feel good. Look great.

Joco’s mission hasn’t changed since the beginning. And we’re proud to say it’s working. We have seen a positive shift away from the disposable culture. We have seen coffee lovers and tea drinkers all over the world choose to sip from a Joco Cup. Empowering the journey from what may seem like a small insignificant step, into a positively impactful way of living.